The Collie Hotel has planned a day to celebrate the once prolific and now iconic Holden models.

Organiser and publican Tom Hancock is inviting Kingswood owners to take out their cars and utes "tucked away in the back sheds" and bring them to Collie for some admiration.

After almost 30 of the classic cars and utes congregated at the pub with only short notice last year, Mr Hancock decided to bring the event back this year.

He's already fielded "a fair few phone calls" and with the event gaining interest on social media, he's anticipating a sizable roll-up.

"There's a lot of people out there who really respect a really good old car, especially when they're done up and people have spent a bit of money on them, which is good," he said.

The front of the hotel is going to be turned into a Kingswoods-only car park, while there will be parking out the back for everyone else.

"I reckon definitely there's going to be a lot more people who don't have a Kingswood that will be coming to have a bit of a look and a family day out," Mr Hancock said.

"It starts at lunch, so it's definitely a family thing where young and old can come and have a squiz."

A Kingswood fan, he said time was only strengthening the vehicles' appeal.

"You know, you see them advertised now, they're making an absolute fortune..." he said.

"But people are starting to appreciate them a bit more, especially, they're getting a lot of age about them and people are throwing a lot more money into them, whether it's in the engine or whether it's a new paint job or whatever, just to really make them spark.

"And I tell you what, there's a lot of beautiful ones out there and they're pulling some pretty big money."

The organiser hopes the day, like the hotel's recent drought-buster barbecue, helps raise spirits in the dry time.

"It gets everyone off their farm, especially the locals, they've been talking about it as well, it's great for them to get off the farm and do something," he said.

"Go out there and put a smile on their face."