The NSW Police are targeting, speeding, seatbelt compliance and alcohol-related crime this Easter long weekend.
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Make your trip count, don't become a statistic is the message from the police ahead of the two-week holiday traffic blitz.
Double demerits will be in force for speeding, seatbelt and motorcycle helmet offences through the blitz.
This blitz encompasses a two-week, high-profile, statewide traffic blitz encompassing Easter long weekend, Anzac Day long weekend and the school holidays.
The police are attempting to reduce road trauma, with 107 people having died on NSW roads this year, up from 89 deaths at the same time last year.
During the 2013 Easter period eight people were killed.
The blitz will involve two separate police operations, operation 'Tortoise', the traditional Easter campaign which started last night and will finish at 11.59pm on Monday April 21 and 'Go Slow', which will start at 12.01am on Thursday April 24 and continues until 11.59pm on Sunday April 27.
NSW Police Force commissioner Andrew Scipione said although a reduction in fatalities was encouraging, the community needed to remain vigilant and exhibit safe driving practices.
"We have seen fatalities fall in NSW over the last five years and 2013 was a record low of 339," Mr Scipione said.
"This is an encouraging sign that road users are starting to change their driving behaviour, but we can never lose sight of the fact that so far this year 107 people have been killed on our roads.
"We are still detecting speeding, drink-driving and distracted motorists on a daily basis," he said.
Senior police have warned drunken revellers who cause trouble this Easter long weekend face stiffer penalties under the recent legislative changes, as they carry out Operation Unite.
The public can expect increased police presence across the state's road networks; within busy entertainment precincts, and in and around pubs and clubs.
The fine for continued intoxication or disorderly behaviour following a move on direction has increased 550 per cent.
"Under a March 31 amendment to the Summary Offences Act (1988), the fine for such offences has risen from $200 to $1100," Operation Commander, Superintendent Fitzgerald said.
Fines for offensive conduct and offensive language has rise from $200 to $500.
"That means not only might you wake up in a police cell facing criminal conviction or get hit with the cost a night in a sobering up centre, you could find yourself significantly out of pocket for a moment of foolishness."
